Project - Trading Platform

Challenge

FOW's product offerings were fragmented, with duplicated data, buried insights, and poor navigation. Users struggled to find key data points quickly, and valuable content went overlooked. A unified, structured platform was needed to better serve real scenarios and surface FOW's complete offering in both data and insights.

Solution

The platform was redesigned to highlight FOW’s data and insights through a unified, accessible interface. Siloed products were brought into a single platform with streamlined workflows, and navigation restructured to help professionals efficiently explore and extract value from complex financial information.

Understanding the audience.

Interviewing Stakeholders and Users revealed the desire for a manageable stand-alone solution to a powerful, yet fragmented existing product suite, one where users could efficiently gather insights from an abundance of data. Web analytics supported the hypothesis, highlighting poor usage and navigation issues across the existing platforms. In addition, competitor analysis improved our understanding and raised awareness of trends in the trading industry

Created a shared understanding of what “Success” looks like.

Highlighted user pain points and outlined business requirements.

Backed hypothesis with both qualitative and quantitative research.

Getting our cards in order.

Frustrated by the dense and unclear structure of data, users felt the platform didn’t always lend itself to real use cases. Card sorting workshops were carried out to organise and reduce data points, streamlining the content. User journeys developed with fintech industry professionals influenced the new information architecture, assuring alignment with real workflows. Interactive data tools were designed to enhance engagement and reduce cognitive load.

Defined real user day-to-day tasks and common workflows.

Reduced data points by 40% and sections by 20% for a refined experience.

Developed an interactive content structure that enabled users and product growth.

Proof, packaging and presentation.

Wireframe prototypes were created and validated with users prior to working closely with development for smooth delivery. Unifying multiple products into a single platform required exploration into visual direction, how the platform interface should look and feel while retaining brand consistency. A Design System created visual cohesion across touchpoints while meeting WCAG and EU accessibility standards, giving the platform a fresh and standardised feel.

Significantly decreased time on task for users.

Refreshed visual direction for UI.

WCAG Accessible Global Design System.

Result

Testing showed gains in clarity, navigation and user confidence. Users were able to reach data points efficiently, with fewer steps and less confusion. The platform surfaced underused content, increasing engagement and delivering FOW’s full value. The experience was described as simple, intuitive and aligned with Users real day-to-day objects. A strong product foundation enabled growth, replacing complexity with clarity and delivering a focused platform.

Unified all-in-one platform combining News, Data and Insights.

Experience that reflects and enables real users.

Discoverable content that increased engagement by delivering full value.